Kerry's Reviews > Switch: How to Change Things When Change Is Hard

Switch by Chip Heath
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's review
Dec 27, 2011

it was amazing
bookshelves: business, nonfiction, psychology
Read in December, 2011

This is an excellent (and timely, considering all the New Year resolutions) book! If you want to save time, you can just read the first and last chapters, as those in the middle are just examples (case studies) to illustrate their points. Here is the cliff-note version:

The Three Surprising Truths about Change and What You Can Do about Them:

-- Direct the Rider (our analytical side): What looks like resistance is often a lack of clarity. Provide crystal-clear direction (instead of telling people to “eat healthy”, give them clear directions like “buy 1% milk instead of whole milk.” Don’t think big picture, think in terms of specific behaviors. Change is easier when you know where you’re going and why it’s worth it.

-- Motivate the Elephant (our emotional side): What looks like laziness is often exhaustion. Will power is exhaustible so it’s critical to engage people’s emotional side in addition to their analytical side. For example, “show, don’t just tell. Cultivate a sense of identity and instill the growth mindset.

-- Shape the Path: What looks like a people problem is often a situational problem. For example, use smaller plates for portion control. Break down the change into small attainable steps until it no longer spooks the Elephant.

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03/17 marked as: read

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