Goodthelife's Reviews > Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm by Geoffrey A. Moore
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U 50x66
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Dec 24, 2011

really liked it
bookshelves: own-hardcopy
Read in May, 2010

Read for bootcamp. LOTS of good ideas.
In hindsight, wish I wouldn't have. Should have read Four Steps to the Ephiphany instead.
Didn't quite finish.
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