Crysta's Reviews > Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick by Chip Heath
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's review
Feb 13, 12

bookshelves: imc-classes, business-y
Read from January 22 to February 13, 2012

Very interesting look at what makes ideas "sticky" and memorable. The Heath brothers offer six mnemonically tied components of sticky ideas. In the few weeks since I started reading this for class, I've definitely noticed the principles at work - and I'm trying to incorporate them in my own work. Plus, they book itself is "sticky," told via very real, relatable stories.

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