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    <name><![CDATA[Charles]]></name>
    <location><![CDATA[Jamaica Plain, MA]]></location>        
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      <rating>4</rating>
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  <date_added>Wed Jun 18 19:21:25 -0700 2008</date_added>
  <date_updated>Wed Jun 18 19:23:31 -0700 2008</date_updated>
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    <body><![CDATA[I have read my fair share of social media books, but I think this one is a good introduction for those who might be overwhelmed by all the terms and technologies that are being bandied about these days. Scott takes you through a good overview of how the media landscape has changed and how marketers (and, really, everyone) needs to shift their game in order to play in that proverbial level playing field we call the Internet. ]]></body>
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