Bryan Clagett's Reviews > The Experience Economy: Work Is Theater & Every Business a Stage

The Experience Economy by B. Joseph Pine II
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Nov 30, 11

Read on April 01, 2005 — I own a copy, read count: 2

A marketers "must read". If you have a brand that falls into the traps of a commodity, this is a worthwhile read. Somewhat fundamental, but a healthy reminder that any brand can be differentiated.
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