Note: I received this book because my nonprofit blog is on Alltop.

I wanted to like it. I always want to like a book, but I couldn't like this one. It's a nonfiction book meant to inform fundraising in a connected/social media age. But the tone was too dry and lacked inspiration, though anecdotes about the history of giving Arrillaga-Andreessen's family were interesting. Often, though, the personal stories came off to me more as a resume-building exercise; a way of listing bona fides rather than providing any illumination or illustration.

Most distressing to me was the organization: dense text with list after list occasionally broken up by the Giving 2.0 logo which is meant to draw you to the website to learn more. I found going back and forth impeded my understanding because I then had to re-insert myself into the narrative. And the information on the website seemed loosely connected to what I was reading, rather than providing a more incisive explanation or expanding on the topic.

In the end, though I picked up the book often, I could not get myself to finish it - not when there are so many other books competing for my attention.