kareem's review
Michael O'Leary: A Life in Full Flight
by Alan Ruddock
kareem's review
Michael O'Leary: A Life in Full Flight by Alan Ruddock
kareem's review
rating:
i was browsing the shelves at a bookstore in ireland, looking to pick up some literature that was more manageable than joyce's Odyssey. ran across this book, about michael o'leary, the irish fellow who took ryanair from a small, regional money-losing airline to what, in 2011, will be the biggest in europe. even since reading richard branson's losing my virginity, i've found the airline biz fascinating. so that was a hook... these two o'leary quotes on the book jacket sold me:
"there's no point in having some long-term plan because a long-term plan gets knocked on its ass," and
"business books are bullshit and usually written by wankers."
the book chronicles the beginnings of ryanair in the 80s to its rise an airline that carried 40m passengers and made 470 million euros in profit in 2007. it's very thorough, covering all kinds of machinations and intrigue between ryanair and the large state-run airlines over the past 20 years. fascinating also is how o...more
"there's no point in having some long-term plan because a long-term plan gets knocked on its ass," and
"business books are bullshit and usually written by wankers."
the book chronicles the beginnings of ryanair in the 80s to its rise an airline that carried 40m passengers and made 470 million euros in profit in 2007. it's very thorough, covering all kinds of machinations and intrigue between ryanair and the large state-run airlines over the past 20 years. fascinating also is how o...more
