Mark's Reviews > Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

Blue Ocean Strategy by W. Chan Kim
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Feb 10, 12

bookshelves: non-fiction
Read from November 29, 2011 to February 10, 2012

I was talking with some friends who are either business owners or managers in the for-profit world about the challenges we (the royal library “we”) have in going head-to-head with some of the biggest and most powerful for-profit ventures the world has ever seen (Google, Amazon, Walmart, yada, yada, yada…) and one of them recommended this title. In about 200 pages, here is what it lays out: focus on what we can deliver that our competition can’t and invest there heavily. At the same time, identify those areas where we can’t compete and either drop or drastically reduce the amount of resources that flow to those areas. Simple enough, right?
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