Greg Linster's Reviews > The Mind Share Market: The Power Of An Alternative Currency

The Mind Share Market by Nicolas Olivier Pujol
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Mar 30, 12

bookshelves: need-to-buy
read count: 1

Suppose you were starting a company with the intent to make money. Two obvious questions you’re liable to be asked in the start-up stages are: how are you going to generate revenue and how are you going to turn a profit? If you said that you planned on giving away your product for free, investors might look at you like you’re crazy. Free products are, however, contrary to popular belief, a means to increasing market share and profits.

Read the rest of my review of The Mind Share Market here.
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