Eric Bjerke's Reviews > Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture

Starbucked by Taylor Clark
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Jun 06, 2008

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bookshelves: business, marketing, non-fiction
Recommended for: people who are interested in business and marketing
Read in February, 2008

For the most part a very interesting book on the history of Starbucks. One thing I learned is something I intuitively knew all along: All the mom and pops who curse Starbucks for being a giant gorilla that seeks their destruction actually owe their success to Starbucks. Starbuck created the market for what they sell and because of Starbucks, specialty coffee has grown incredibly and helped create many mom and pops. One competitor said the best thing you could do is have a coffee shop right next to Starbucks.
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