Firebox Research & Strategy's Reviews > The Cluetrain Manifesto

The Cluetrain Manifesto by Rick Levine
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Nov 15, 11

Read in January, 2009

An excellent book for understanding the true benefit of the Internet (connection, conversation and relationship building) for businesses. The 10th anniversary edition analyzes many of the points that the authors made in the original edition of the book, adding on to or retracting from their insights based on the evolution of the Internet to this point. It is also interesting to read a book written by four authors alternating chapters. It keeps the mind locked in and focused on which perspective the information is given from.

A great read for business owners, marketers and decision makers a like.


- Adam -
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