Sofia's Reviews > Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Business Model Generation by Alexander Osterwalder
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Oct 25, 2011

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bookshelves: non-fiction
Read from October 25 to November 01, 2011

Posted on my book blog.

A book on business model innovation and how important that is for businesses n today's economic and technological climate.

I was torn between giving this book 3 or 4 stars. On one hand, it's a visually beautiful book which introduces some thought-provoking and useful tools, like the Business Model Canvas. On the other hand, for most subsequent chapters I felt like I was reading the same thing over and over again, with slight changes in the details. In the end, it was useful but not as informative as I would like it to be.

Still, it's a good book for beginners, and a gorgeous one at that, and one can't help getting caught up in the genuine excitement the authors seem to have for business model innovation.
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Reading Progress

10/25/2011 page 52
18.0%
10/28/2011 page 154
53.0% "Not sure I'm completely sold on the "visual thinking" part..."
03/14/2016 marked as: read
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