Veitch plays around a lot with duality, a motif that works most of the time. His topic is America around the 9/11 attacks, centering on the CEO of a company that makes markers whose ink cannot be removed.
I had problems with the first part of the book, finding Veitch's text to be a distraction from the excellent graphics. After observing the duality clues, I guessed that the text acted as a dissonant counterpart to the graphics. In the second part, the text works much better with the graphics.
I disliked the end, or at least the message that I read from Veitch's ending, which seemed to be that it will be okay, we will return to our corporate, consumer successes. I suppose that is what Veitch mocks, in the form of the "I+I" Festival which is a riff on Burning Man, but the message seemed sour, just as the end of the second part seemed jumbled and forced.