false 2288436 1592403824 9781592403820 86 28 http://www.goodreads.com/book/show/2288436.Once_You_re_Lucky_Twice_You_re_Good_The_Rebirth_of_Silicon_Valley_and_the_Rise_of_Web_2_0 1030535 Sarah Lacy 90 29 3 0 false Sun May 25 00:00:00 -0700 2008 Wed May 21 08:41:57 -0700 2008 Sun May 25 01:49:04 -0700 2008
So be it.

For those in the industry, this book will reveal some small stories you've yet to hear. With its tales of heroes and anti-heroes, entrepreneurs and venture capitalists, it's a modest success as a well-told genre piece.

For those outside this world, god bless your souls, this will feel boring, turgid, life-less. The language is journalistic; the ideas, too. You'll wish for something more.

One can't help thinking of Michael Wolff's "Burn Rate," the Web 1.0 equivalent, while breezing through this. That book was full of energy and wanted to be more than an MBA manual disguised as an anti-MBA manual.

But now I'm being too harsh. In short, this is a really good Business Week article, which is all it ever wanted to be.]]>