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    <![CDATA[The New Influencers: A Marketer's Guide to the New Social Media]]>
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    <![CDATA[The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries.   Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm.     The New Influencers explores:       Why social media are now so influential in 				   consumer decisions  	  Interacting with those within the blogosphere  	  How to take advantage of this new medium  	  The need for complete transparency  	  Strategies for both small and large businesses  	  Whether your company or organization should   	   start a blog]]>
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        <name><![CDATA[Paul Gillin]]></name>
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  </authors>  <published>2007</published>
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  <date_added>Tue May 20 13:15:05 -0700 2008</date_added>
  <date_updated>Sun May 31 14:53:08 -0700 2009</date_updated>
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