Fred's Reviews > The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
by Anthony J. Bradley, Mark P. McDonald
by Anthony J. Bradley, Mark P. McDonald
I have ambivalent feelings about the book.
General impression for me: it is a kind of check-list book for managers.
And within the check-list book it has well written chapters and elaborates relevant aspects in a detailed and professional way.
I still have some ambivalent feelings because social business is defined as tapping the collective genius of customers and employees. For me a social organisatio also deals with suppliers and society and is about creating common value (and values).
But as a checklist for managers to be recommended.
General impression for me: it is a kind of check-list book for managers.
And within the check-list book it has well written chapters and elaborates relevant aspects in a detailed and professional way.
I still have some ambivalent feelings because social business is defined as tapping the collective genius of customers and employees. For me a social organisatio also deals with suppliers and society and is about creating common value (and values).
But as a checklist for managers to be recommended.
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Reading Progress
| 11/11/2011 | page 100 |
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37.0% |
Comments (showing 1-2 of 2) (2 new)
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Eric K.
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Jan 30, 2012 12:42am
I like your stated thoughts on this matter. Please let us know as you peruse or ponder this book further.
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