false 22433182 1130965 921462 1591841054 9781591841050 1 <![CDATA[The Marketing Gurus: Lessons from the Best Marketing Books of All Time]]> http://photo.goodreads.com/books/1179472557m/921462.jpg http://photo.goodreads.com/books/1179472557s/921462.jpg http://www.goodreads.com/book/show/921462.The_Marketing_Gurus_Lessons_from_the_Best_Marketing_Books_of_All_Time 3.50 8 For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes a new, previously unpublished summary of Crossing the Chasm by Geoffrey Moore. Other featured books include:

• Positioning by Jack Trout and Al Ries
• Kotler on Marketing by Philip Kotler
• The Popcorn Report by Faith Popcorn
• The Anatomy of Buzz by Emanuel Rosen
• Purple Cow by Seth Godin
• Relationship Marketing by Regis McKenna
• And more

The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.

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