Roy Kenagy's Reviews > Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being

Identity Economics by George A. Akerlof
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Oct 30, 11

bookshelves: to-read

Publisher's blurb: http://bit.ly/rrs6WM

"Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People's notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people's identity--their conception of who they are, and of who they choose to be--may be the most important factor affecting their economic lives. And the limits placed by society on people's identity can also be crucial determinants of their economic well-being."

Look at this as support for the public library's role in [identity] transformation.

Also implications for study of popular culture... i.e., Cake Pans
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