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    <user id="170093">
    <name><![CDATA[Andrew]]></name>
    <location><![CDATA[Santa Monica, CA]]></location>        
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      <rating>4</rating>
  <votes>2</votes>
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  <recommended_for><![CDATA[entrepreneurs]]></recommended_for>
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  <read_at>Mon May 12 00:00:00 -0700 2008</read_at>
  <date_added>Mon May 12 19:32:47 -0700 2008</date_added>
  <date_updated>Mon May 12 19:38:15 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[At one point, Adidas was an international power, on par with some mid-sized country. This book talks about how Adidas controlled the Olympics, did business with the Soviets during the cold war and controlled international sports using little brown envelops of cash and big checks.<br/><br/>Even though it focuses on Adidas and Puma, Nike is the real hero of this book. It's amazing how Nike went from being a shoe that the Adidas executives tossed over their shoulders out of disrespect to dominating the world that Adidas and Puma invented.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/22115018]]></url>
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