Andrew's review
Sneaker Wars: The Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport
by Barbara Smit
Andrew's review
Sneaker Wars: The Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport by Barbara Smit
Andrew's review
rating:
recommended for: entrepreneurs
At one point, Adidas was an international power, on par with some mid-sized country. This book talks about how Adidas controlled the Olympics, did business with the Soviets during the cold war and controlled international sports using little brown envelops of cash and big checks.
Even though it focuses on Adidas and Puma, Nike is the real hero of this book. It's amazing how Nike went from being a shoe that the Adidas executives tossed over their shoulders out of disrespect to dominating the world that Adidas and Puma invented.
Even though it focuses on Adidas and Puma, Nike is the real hero of this book. It's amazing how Nike went from being a shoe that the Adidas executives tossed over their shoulders out of disrespect to dominating the world that Adidas and Puma invented.
