This book has a few serious flaws. Almost all of the Willpower anecdotes involve B- and C-list actors and musicians. Are Drew Carey, the fat guy from HBO's Arli$$, and that British pop-star whom I've never heard of the best people to exemplify concepts of willpower management? The invocation of fMRI to provide a more solid biological grounding to some of the concepts in will power is trendy and useless. To all readers of pop-psychology books, take note that if an fMRI implicates a brain structure in a process that structure will ALWAYS either be the anterior cingulate or the insula. Does the knowledge that these hip brain areas light up in these processes clarify anything? On a similar note, the term "Ego Depletion" to refer a state in which self-control is low reeks of Freudianism and is annoyingly vague-- even "insular-fatigue" would be preferable.
Nonetheless, I think this book will change my life. I am going to start making TO DO lists and eat more snacks when I get that Ego-Depleted feeling. Maybe if I adhered to some of its lessons I would be working on writing my PhD thesis right now instead of writing this stupid review.