David Owen brings s a revolutionary way of thinking in "The Conundrum". I half expected a bunch of hullabaloo over nothing, but Mr. Owen makes a rational, well-supported argument to encourage us to re-think everything we believe we already know about our lifestyle and its impact to the environment. The book follows very logically what we have mistakenly allowed to guide our decisions, and provides information and real results of our actions. We almost need to unthink all the things we try to be environmentally correct and more green. It was a refreshing view and certainly has given me pause.