Taylor K.'s Reviews > Influence: Science and Practice

Influence by Robert B. Cialdini
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's review
Jun 20, 07

bookshelves: non-fiction, own, recommended, for-school, hidden-gems
Recommended for: everyone, especially marketers, salesmen, consumer whores
Read in April, 2006

This book completely opened my eyes to the tricks that are being played on me in the world of sales. I can now avoid a large amount of influence and know how to use some of my own. (mua ha ha ha ha.) For an academic book, it's incredibly well-written - lots of facts and things to remember, but he conveys his points through stories and examples, which makes it easier to read and keeps the information in easy recall. The topic matter is inherently interesting, so that helps propel things, too. A must read for those looking for sales/consumer enlightenment.
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