Rebecca Radnor's Reviews > Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

Just Good Business by Kellie A McElhaney
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Mar 07, 12

bookshelves: business-studies, business-ethics

Another book about corporate social responsibility (CSR), only better written, with better examples, and more likely to stimulate you to really think -- and at times it made me laugh (which never hurts). By the end of the book I was cheering and excited about how gosh darn pragmatic the book is not only about how to do CSR but all the things you need to do in order to be successful at it, not only terms of its impact socially, but more importantly in terms of integrating it in a meaningful way into a companies profit motive (which ensures the programs long term viability in a down quarter).

I am about to use it as semester long project for my Ethical Management class, we'll see if the student's like it as much as I did. I was able to reach the author and she's been really helpful in terms of sharing with me her PPTS that she uses in workshops. We'll see how it goes.
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