Sarah's review
Meatball Sundae: Is Your Marketing out of Sync?
by Seth Godin
Sarah's review
Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin
Sarah's review
rating:
New Marketing=blogs, YouTube, social networking, stellar customer service, word of mouth, niche products that may be customizable, customers seek out product because they want it
Old Marketing=tv and magazine ads, appealing to the larger population, direct mail and spam, interruptions, a growing poor return on investment
I’ve noticed that the company I work is hesitant (perhaps as strong as resistant) to embrace new marketing, small trials, ideas that might appeal to a smaller segment of the population, but might still sell. Perhaps shortsighted but perhaps they’ll come around...
Well worth the read.
Old Marketing=tv and magazine ads, appealing to the larger population, direct mail and spam, interruptions, a growing poor return on investment
I’ve noticed that the company I work is hesitant (perhaps as strong as resistant) to embrace new marketing, small trials, ideas that might appeal to a smaller segment of the population, but might still sell. Perhaps shortsighted but perhaps they’ll come around...
Well worth the read.
