I was spurred to read Bret Easton Ellis’ Glamorama after learning that the lead character was Victor Ward a minor character from my favorite Ellis novel The Rules of Attraction. (Also an entertaining film) It is another satire that takes the modern obsession with celebrity, brand names, and outward appearance to task. It is a condemnation of the 90s culture of the shallow, but also a horror story of sorts. I’m assuming that Ellis had to do some serious research for all the name dropping he did in that book-I feel that I am pretty culturally savvy but I missed about 20% of the references. In fact the initial setup may have been a bit too long and the novel itself seemed somewhat bloated at 500 plus pages. Ellis is one of the leading moralist in American fiction-he usually has an ax to grind and it gets done here, but I didn’t enjoy it as much as his other novels (Less Than Zero, Rules of Attraction, or Lunar Park).