Chris Giovagnoni's Reviews > Curation Nation: How to Win in a World Where Consumers Are Creators

Curation Nation by Steven Rosenbaum
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's review
Sep 20, 2011

it was amazing
Read on September 20, 2011

Curation, a job done by humans not algorithms, allows us to sift, sort and gain a handle on the information that interests us. Both personally and professionally. Spotting trends, finding patterns and culling meaning from the firehose of information that is social and mass media is a great content strategy for brands. This book explains why, clearly and logically. It's a great complement to Content Rules. And a a must read for social media managers.

Chapters 13 (What is Your Content Strategy?), 10 (Brands: Curating Your Consumer) and 7 (Magazines and Curation) make a great abbreviated read.

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