The book was amzingly researched and look how low the ratings are. I believe this book was unintentionally written for a limited audience. I think the author is really into fashion and is pre-occupied with models but he forgot that most people aren't. If you're in the fashion biz you'll know most, if not all the names mentioned in this book. If not, they'll be too many names for you to keep track of. I think this 3 star rating this book has earned overall has been unearned and given by people outside the focus and sphere of the book's intended audience. I give it 5 stars to try to counter-balance their low ratings.