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  <date_added>Mon Apr 21 12:37:28 -0700 2008</date_added>
  <date_updated>Mon Apr 21 12:37:45 -0700 2008</date_updated>
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    <body><![CDATA[Cialdini lays out the five ways that people are influenced to think, buy, and behave. This is the classic—everyone since has merely embroidered Cialdini’s basic insights. You need to know this stuff if you’re a marketer, selling an idea, or just trying to be persuasive.]]></body>
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