Maria E's Reviews > Purple Cow: Transform Your Business by Being Remarkable

Purple Cow by Seth Godin
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's review
Sep 08, 2011

liked it
bookshelves: marketing
Read in September, 2011

I keep being told this is an iconic marketing book, a critical read for anyone considering the marketing field. It's amazing how much the world has changed since Purple Cow was written. The case studies of companies whose purple cows became brown and then failed is as much a part of the book's application now as the one's who continued and succeeded. I was surprised how quick a read it was. I listened to it in an afternoon and will probably listen again. My main reaction though was a desire to re-read Blue Ocean.

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