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    <name><![CDATA[Charles]]></name>
    <location><![CDATA[Jamaica Plain, MA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/968484-charles-mcenerney]]></url>
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      <rating>4</rating>
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  <read_at>Sun May 04 00:00:00 -0700 2008</read_at>
  <date_added>Mon Apr 21 04:57:09 -0700 2008</date_added>
  <date_updated>Sun May 04 07:15:11 -0700 2008</date_updated>
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    <body><![CDATA[Most business books these days about social media are about the facts of how the web is changing consumer and company's interactions, but don't offer up too many ideas of how they can get in the game. Groundswell does a good job of being both informational and educational, giving suggestions of how a company (big or small) can start using social media technologies to participate in these conversations and close the loop between companies, consumers, and innovations. A very quick read, but one of the better books on social media I've read!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/20626917]]></url>
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