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e. by Matt Beaumont
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's review
Feb 12, 12

bookshelves: personal-collection
Read in February, 2012

Told in the form of short e-mails, Matt Beaumont details the events of Miller-Shanks, a London-based advertising agency, as they pitch to Coca-Cola.

Initially the e-mails are difficult to sort through because it takes a while to organize the characters, the character voices, and their motivations. I drew up a tiny character chart that helps keep things in order. (See below) Once you do organize the characters their e-mails are easy to read and you zip through them, hurriedly flipping pages uncovering plot after plot.

The plots include backstabbing, cat fights amongst the personal assistants, raucous sexual activity in office, underhanded tattling, obvious brown-nosing, volatile reactions, and flat out chaos. Although highly unprofessional and more than a little unrealistic, the book keeps the reader flipping pages and rooting for the underdogs.

Character Chart

David Crutton - CEO

Simon Horne - Creative Director
- Pinki Fallon - Copywriter
- Liam O'Keefe - Art Director
- Brett Topowlski - Art Director
- Vince Douglas - Copywriter

Harriet Greenbaum - Account Director

Daniel Westbrooke - Head of Client Services
- James Gregory - Account Manager, Mako
- Katie Philpott - Trainee Account Executive

Rachel Stevenson - Human Resources
Nigel Godley - Accounts
Melinda Sheridan - Head of TV Production

- Susi Judge-Davis - Simon's personal assistant
- Fiona Craigie - David's first personal assistant
- Lorraine Pallister - David's second personal assistant
- Carla Browne - David's third personal assistant
- Zoe Clarke - David's fourth personal assistant

Pertti Van Helden - CEO, Helsinki, Finland
James Weissmuller - CEO, New York City, USA

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