Miki's Reviews > Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational by Dan Ariely
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's review
Apr 20, 2008

really liked it
bookshelves: all-non-fiction, economics, business-management, psychology
Recommended for: NPR lovers
Read in April, 2008

Very interesting book about human decision making. Looks at our how pricing, expectations and context effect our decision making. Evaluates how some of our common behaviors (procrastination, our unwillingness to sacrifice options, the placebo effect, perceived value) lead us to make irrational decisions.

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