Digital Explorer's Reviews > Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm by Geoffrey A. Moore

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6176749
's review
Aug 31, 11

bookshelves: currently-reading

great and inspiring book!
- written in 1991 and till today state of the art
- i guess it was apple´s blueprint for the iPhone launch
Geoffrey A. Moore (Author)

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