Digital Explorer's Reviews > Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore, Regis McKenna
by Geoffrey A. Moore, Regis McKenna
great and inspiring book!
- written in 1991 and till today state of the art
- i guess it was apple´s blueprint for the iPhone launch
Geoffrey A. Moore (Author)
- written in 1991 and till today state of the art
- i guess it was apple´s blueprint for the iPhone launch
Geoffrey A. Moore (Author)
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