Steve Weber's Reviews > The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
by Al Ries, Jack Trout
by Al Ries, Jack Trout
I loved it because it describes marketing in simple to understand terms with lots of real life examples. The examples are a bit dated as the book was written in 1994. The bottom line is focus and be #1 or #2 in any given market segment. It's a good reminder for all businesses to do one thing really, really well.
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