Steve Weber's Reviews > The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing by Al Ries

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2775481
's review
Aug 29, 11

Read in September, 2011

I loved it because it describes marketing in simple to understand terms with lots of real life examples. The examples are a bit dated as the book was written in 1994. The bottom line is focus and be #1 or #2 in any given market segment. It's a good reminder for all businesses to do one thing really, really well.

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