Bryan Kim's Reviews > Buyology: Truth and Lies About Why We Buy

Buyology by Martin Lindstrom
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Aug 28, 11

Read in June, 2011

snippest of real science too far and few between. Not worth the read because much book is personalized and self-serving, recalling triiumphant anecdotes from a career of marketing consulting. Too many leaps of logic based too often on the author's opinion, and the whole thing stinks of self-promotion. Hardly instructive, nor particularly well written. Interesting topic, but you'd be better served skipping this one for another neuro-marketing book.
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