Bryan Kim's Reviews > Buyology: Truth and Lies About Why We Buy

Buyology by Martin Lindstrom
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's review
Aug 28, 2011

did not like it
Read in June, 2011

snippest of real science too far and few between. Not worth the read because much book is personalized and self-serving, recalling triiumphant anecdotes from a career of marketing consulting. Too many leaps of logic based too often on the author's opinion, and the whole thing stinks of self-promotion. Hardly instructive, nor particularly well written. Interesting topic, but you'd be better served skipping this one for another neuro-marketing book.

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