Blu-blockers. Remember those?
Sure you do. And the man that sold us - essentially nothing - is behind this book. He's a copywriter. A stone cold killer, and a millionaire with his pen and a little bit of gustle.

I've been boning up on copywriting lately - for many reasons.

I've read the usual suspects: Ogilvy, Schwartz Claude hopkins.

This guy is the best. Seriously. The layout of the book has a group of triggers and a group of axioms. One could easily make an advertisment and "grade" it based on the triggers and axioms found within.

If anyone is writing in any capacity, studying Sugarm will make you better. He's clear, precise, and honest in what he's saying. His ideas are true and easy to digest, and solid-but-not obvious.

(I have Derek Halpern from SocialTriggers.Com to thank for putting me onto Sugarman).