Brian's Reviews > The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

The Fortune at the Bottom of the Pyramid by C.K. Prahalad
Rate this book
Clear rating

by
870082
's review
Apr 11, 2008

liked it
bookshelves: business
Read in January, 2005

This is a fascinating idea, though the book is kinda dry (it's a management book, after all). Basically, the premise is that most of the world thinks the poor have no buying power when in fact they do, it's just that companies don't market to them in the right manner. For instance, women in India want shiny hair. They just can't buy a big bottle of fancy shampoo at one time. Sell them single-servings of thermasilk or something and they'll be all over it. So corporations are missing tremendous markets in the developing world that could make them a lot of money and serve important needs.
flag

Sign into Goodreads to see if any of your friends have read The Fortune at the Bottom of the Pyramid.
Sign In »

No comments have been added yet.