Aleksey's Reviews > The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

The Culture Code by Clotaire Rapaille
Rate this book
Clear rating

by
M_50x66
's review
Aug 12, 11

bookshelves: changes
Read in August, 2011

Very powerful book. The author - a psychologist - built on Jungian archetypes and came up with a theory that our earliest experiences, combined with the emotions that we felt during the experiences, leave imprints on our psyche. Throughout our life we subconsciously use these imprints when making decisions. By understanding the imprints, which vary between cultures, we can better understand our own culture and ourselves.
likeflag

Sign into Goodreads to see if any of your friends have read The Culture Code.
sign in »

No comments have been added yet.