I would liken this book to Extreme Home Makeover for big businesses going green. It made me a bit teary in the the-world-can-actually-change-if-we-all-just-work-together kind of way.
This book was written by the CE-Yo of Stonyfield Farm yogurt company. Since I actually buy this product on a fairly regular basis, it was great to know how much thought goes into their product and business.
The author makes a case for the idea that large businesses should to be the first to step up to the plate when it comes to going green. They simply have more money to invest, and in the end will get a much greater profit. That's the thing: going green is more expensive in the beginning, but much more profitable in the end.
You go, CE=Yo. Go green, I mean. :)