Neelesh Marik's Reviews > Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm by Geoffrey A. Moore
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Aug 09, 11

This is certainly one of the most insightful business books i have ever read. It is of biblical importance to anyone in the technology business, especially operating in a B2B scenario.

Apart from a cogent theoretical framework, it provides high practical, and actionable advice on how to move from one segment to the next in a technology adoption life cycle. It has certainly shown me the wrong assumptions we have made in our own business, and why.

The book helps consultants create a concrete service offering to start-up clients who need advice on their go-to-market and organizational strategy.

Full five stars on this book. I look forward to meeting Geoffrey Moore sometime to pay him my compliments for this great piece of work
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