Roberto Macias's Reviews > Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational by Dan Ariely
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's review
Dec 03, 2014

really liked it

Predictably disappointing. Don't get me wrong, there is a reason why the book got 3.5 stars, and it is a book worth reading. It is not, however, a giant paradigm shift, as the author claims. He does have some interesting research results to share with the reader, and the narration is delectable. For one who assumes that people make mistakes (including oneself), there is only a few revealing chapters.

There are some that show interesting results and provide some insight into decission making. The 1.5 missing stars, as well as the disappointment comes from chapters on dishonesty (well, everyone rationalizes their dishonesty, it is perhaps coming from a very corrupt country that makes it obvious, still nothing new), and procrastination (people procrastinate, wow, that's a revelation, ok maybe that MIT students procrastinate is a bit more revealing).

On the overall, it is a book that can be recommended since it is short and concise, furthermore it is well written and provides some interesting insights. But for the more demanding reader wishing to immerse himself into behavioural economics, well, it is just an introduction, mainly directed to those who have no idea that the subject even exists.

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