Wow. Yeah. Can humans find companionship with robots? Should they? 2 years ago I would've thought the author was stretching for scify stories. After working at Verizon and seeing the disproportionate emotional responses people give when their device doesn't work as expected i totally agree with her. Consider the difference between having friends and being "friended" and for too many it is the difference between getting what you want and getting what we think we want. The book does a great job looking at the way technology infiltrates our relationships. A generation who has not had the emotional input from their parents has gone looking for it elsewhere. Moving from multitasking to multi"life"ing combining the real relationships of those around them, seamlessly with the digital relationships of those absent. Many use technology to avoid people in a selfish way in order to keep from having to use social graces, filter themselves, or reveal themselves in a way that might leave them rejected. For those who consider humans to be godless cogs in an evolutionary assembly line, humans can easily be reduced to the level of machines. And for those who believe everything down to the rocks beneath our feet have a soul, machines can easily be elevated to the level of humans. But i believe God created me in his image and breathed life into me. That sets humans apart. Electronics can aid us, but we approach a slippery slope when we look to them for companionship, assurance, and comfort. In the words of Thoreau, live life intentionally and do not live that which is not life. I recommend this book to marketers, counselors, clergy, and anyone else who studies the way our environment molds us and the decisions we make.