Jennifer Campaniolo's Reviews > Can't Buy My Love: How Advertising Changes the Way We Think and Feel

Can't Buy My Love by Jean Kilbourne
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's review
May 20, 13

it was amazing
Read in August, 2011

I thought I understood the tricks of advertising, but Jean Kilbourne gave me a lot more to think about! She offers a balanced argument (with a dash of feminist theory) and lots of examples of how ads:

Make products seem like they're our friends, even lovers
Encourage children to drink and smoke at a young age so they become heavy users later on in life
Normalize the objectification of women--even very young girls

Advertising doesn't cause violence, racism, sexism, ageism, and addiction, but the cumulative messages have an effect on everyone in our society, whether or not we're aware of it. This is a very important book for everyone to read, even if you think you're media savvy already.
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