Tony Canas's Reviews > All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

All Marketers Are Liars by Seth Godin
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Aug 04, 2011


An interesting read about how to market in the 21st century. The basic idea is that people like stories, doesn't matter too much whether they are true or not as long as they are compelling and authentic. He spends a good portion of time explaining why authenticity is what matters even if the story itself is not completely true.
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