Cory's review

Cory's review

Predictably Irrational: The Hidden Forces That Shape Our Decisions Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely

Nophoto-m-50x66 Cory's review
rating: 4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars4 of 5 stars
recommended for: People who liked Blink, Stumbling on Happiness and aren't sick of behavioral economics.

Another foray into behavioral economics along the lines of "Blink" and "Stumbling on Happiness". This book was quite interesting although they're all starting to sound the same to me at this point. The thesis is that traditional economics treats people as rational actors while in reality this is completely untrue. The author delves into lots of experiments he's done where people demonstrate just how irrational they are. It tries to answer questions like "If I enter a lottery for Red Sox playoff tickets and win why won't I sell them for $1,000, but if I lose I also won't pay $1,000 for them?"

It gives insight into a lot of irrational behavior that's readily observable, but unfortunately usually only describes this behavior and doesn't succeed in justifying it (perhaps because it's irrational...)

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