This is a book about the consequences of companies creating brands rather than products. Brands being something beyond just the shoe or the burger and rather a lifestyle, an essence of something more. According to Klein this has created , as two examples "no space" - it is saturated by commercials - and "no jobs" - they have all been moved abroad.



This book is great in explaining the underlying factors of the anti-globalization movement. However, for someone like me who has always been anti-brand conscious, this isn't really an eyeopener. I knew all of this before. This may also be the result of this book being 10 years old. It is an important book, despite the lack of new relevations. It is also breathless and the tone annoyingly nagging at times. It's one of the books that went it to the " will as I should, but do not want to read" category.