Kenia Perez's Reviews > Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm by Geoffrey A. Moore

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4760007
's review
Jul 29, 11


This book sets out an incredible marketing strategy for conquering the jump into the mainstream market. It speaks all about high tech companies, but I believe the overall concepts can be applied to any type of business. Highly recommended for any aspiring entrepreneur!

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