Suzka's review
Consuming Kids: The Hostile Takeover of Childhood
by Susan Linn
Suzka's review
Consuming Kids: The Hostile Takeover of Childhood by Susan Linn
Suzka's review
rating:
recommended for: anyone, kids or no kids
If I sound like an old-timey gospel hour preacher on this topic, it's because I am:
It makes me CRAZY to think of how many times a day that some marketing effort, in some form, crosses our path (and worse, that of our children.) This book makes a strong case for a parents (and extended family members and caregivers...) to become aware of (and work to counteract) the billions of dollars being spent to hijack the opinions and tastes and choices of our children. Read this to learn about the psychologists hired by corporations to identify the developmental vulnerabilities of whichever young demographic they're targeting for a specific product. That alone chills my blood. You can do better when you know better. Man, this gets me riled up!
It makes me CRAZY to think of how many times a day that some marketing effort, in some form, crosses our path (and worse, that of our children.) This book makes a strong case for a parents (and extended family members and caregivers...) to become aware of (and work to counteract) the billions of dollars being spent to hijack the opinions and tastes and choices of our children. Read this to learn about the psychologists hired by corporations to identify the developmental vulnerabilities of whichever young demographic they're targeting for a specific product. That alone chills my blood. You can do better when you know better. Man, this gets me riled up!
