Richard Stephenson's Reviews > The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
by Al Ries, Jack Trout
by Al Ries, Jack Trout
I am being unfair in giving it only 3*'s as much of the examples were out of date and completely contradictory now... but you know what? Quite a bit of the overall themes still work. Probably ahead of its time then and still useful today... if not entirely easier to find in a single blog post now-a-days though. :) Look it up and get some good hints on revving up your marketing plan.
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