Frank argues in One Market Under God that the “new economy” that emerged in the 1990’s was not as successful and beneficial as the mainstream might think, and that market populism is a faulty theory, promoted by corporate and partisan interests. Frank pointed out the relationship between banking practices in the 90s with those in the 1930s, and showed the way the income disparity between the very rich and very poor has steadily increased.
The New York Times, considers the book enlightening and important in the understanding of corporate culture and how it has changed in the last decades.